We are NOT

THERAPY

We are a group of coaches who understand first-hand what young people are going through. Let's build a life you are excited about living.

We are NOT

THERAPY

We are a group of coaches who understand first-hand what young people are going through. Let's build a life you are excited about living.

{

Meet Our Team

}

We are real people who get it

Hayley Caddes

Co-Founder & COO

Hayley got her MS in chemical engineering at Columbia. She was a data scientist, served as Director of NYC at The Knowledge Society, and then founded Chill Pill (a mental health tech startup where she raised $2M). She believes the best ideas come from people who've lived the problem firsthand.

Colin Macdonald

Co-Founder and CEO

Colin MacDonald is co-founder of Not Therapy Coaching and an EWU grad who went through multiple psych wards, rehab, wilderness therapy and therapeutic boarding school. His experience is a big part of what Not Therapy’s philosophies are rooted in. He loves Seattle sports, going to the gym, and exploring his home in Austin. See the superpower, not the diagnosis.

Kaimei Gescuk

Head of Brand and Marketing & Coach

Kaimei studied psychology at Duke and Northwestern, served as interim director of the Hawaii Autism Foundation, counseled families in Guatemala, completed NOLS in Wyoming, and worked in digital strategy at Stanford. She loves the outdoors, new conversations, and music during long car drives.

Evan Macdonald

Family Manager & Coach

Evan got his bachelor’s degree from Eastern Washington University, studying communications and journalism there. After college he participated in the Disney College program as a cast member in Disney World. His other work experience includes PetSmart, Enterprise Rent-a-car and Nomad Corporate Housing. He has a passion for film and supporting his favorite Seattle sports teams!

Thomas Henderson

Family Manager & Coach

Thomas got sober in 2020 after years of addiction and rebuilt his life from an RV in the California desert. Today, he is an ultramarathon runner, breathwork facilitator, entrepreneur, and mentor who uses his experiences to help others build resilience, purpose, and lasting change.

Catherine Howard

Coach

Catherine studied Public Policy at Duke and worked as a community organizer for migrant communities, middle school teacher, and is pursuing a master’s in social work. She currently lives in Austin where she is training to be a doula, teaching yoga, and making art.

Parker Schley

Coach

Parker graduated from the University of Arizona with a bachelor's in law and a minor in criminology. After struggling with alcohol and drug addiction through college and into his early 20s, he got sober. He now shares his recovery journey across platforms (110K+ followers) to destigmatize addiction.

Imari Tuakli

Coach

Imari Tuakli is a coach, speaker, & founder of the coaching platform, Protagonist. A former Jubilee Media director, his work has reached 500M+ viewers. He’s spoken at TEDx, Google, and Harvard, helping people live with more clarity, courage, and integrity. Most importantly, he's also very funny.

Bella Wesolowski

Coach

Bella earned her bachelor’s in psychology from GCU, where she played lacrosse. After overcoming addiction and getting sober at 25, she rebuilt her life with purpose. Now a wife, mama of two girls, and real estate professional, she leads with heart, resilience, and authenticity.

Kelsey Lejuez

Coach

Kelsey is a Boston University business graduate who left a successful corporate career in tech to build a wellness business aligned with her values. After overcoming addiction and mental health challenges, she is now sober, married, and passionate about helping young adults create meaningful, fulfilling lives.

{

OUR PROCESS

}

Let's keep it simple. This is how it works.

01

Reach Out

02

We Match You

03

Meet your coach

04

Choose your path

05

The adventure begins!

01

Reach Out

02

We Match You

03

Meet your coach

04

Choose your path

05

Adventure begins!

01

Reach Out

02

We Match You

03

Meet your coach

04

Choose your path

05

The adventure begins!

{

Testimonials

}

HEAR FROM REAL PEOPLE we work with

Theo

"Ever since working with Not Therapy, it helped me come back to the reality of being back in society after wilderness."

Cooper and Wynee (Mother)

"As a parent, you're often completely aware of the potential in your kid, but when they don't know it, it's devastating. There's a new level of awareness and acceptance I've never seen in Cooper before. This is the first time I've seen glimpses that he might end up being excited about his life."

Addie

"The biggest change has been with my social life, how comfortable I am with myself, and how that projects onto meeting other people."

Tagore

"Before Not Therapy, I had given up on improving my mental health through therapy and medication. After Not Therapy, I regained a lot of confidence. I can take charge. I can trust other people to help me."

"Therapy is talking about what you don't want. Coaching is talking about what do I want? How do I take ownership of my life? How do I claim my life? How do I get excited?"

{

Wynee, Mother of Cooper

}

{

Stats

}

REAL STATS THAT SHOW NOT THERAPY WORKS

0

0

of families saw reduced conflict at home

0

0

of families saw reduced conflict at home

0

0

of families saw reduced conflict at home

0

0

of clients left coaching employed, in school, or both

0

0

of clients left coaching employed, in school, or both

0

0

of clients left coaching employed, in school, or both

0

0

of young people who completed our program didn't need a higher level of care.

0

0

of young people who completed our program didn't need a higher level of care.

0

0

of young people who completed our program didn't need a higher level of care.

{

Compare

}

Why what we do is not therapy

If you have done the therapy, the programs, and the interventions and still haven’t built the life you want, you're in the right place. We pair young adults with coaches who've been exactly where they are, and works with them every single day to create a life they are excited for.

If you have done the therapy, the programs, and the interventions and still haven’t built the life you want, you're in the right place. We pair young adults with coaches who've been exactly where they are, and works with them every single day to create a life they are excited for.

Therapy v.s. Not Therapy

Traditional Therapy

Access

50 minutes, once a week

Daily communication, 7 days a week

Who you work with

Clinically trained, graduate degree

Lived experience, ICF-certified coach, young enough to know what works

The relationship

One-directional and boundaried

Part big sibling, part mentor. Two-way, real, gets closer over time

Your family's role

Informed but peripheral

A dedicated family manager, regular updates, and a clear role in the process

What actually changes

Understanding

Build your own life. Daily functioning, independence, forward movement

How it's structured

Open-ended, week to week

3 to 18 months, with defined chapters and clear milestones

Therapy v.s. Not Therapy

Traditional Therapy

Access

50 minutes, once a week

Daily communication, 7 days a week

Who you work with

Clinically trained, graduate degree

Lived experience, ICF-certified coach, young enough to know what works

The relationship

One-directional and boundaried

Part big sibling, part mentor. Two-way, real, gets closer over time

Your family's role

Informed but peripheral

A dedicated family manager, regular updates, and a clear role in the process

What actually changes

Understanding

Build your own life. Daily functioning, independence, forward movement

How it's structured

Open-ended, week to week

3 to 18 months, with defined chapters and clear milestones

It wasn’t like therapy. We just did life together, and the real stuff came up.

{

Theo B.

}

{

Testimonials

}

What NOt THERAPY Clients Are Saying

{

FAQ

}

Answers to stuff you might have questions on

Do you work with young adults who are currently in therapy or seeing a psychiatrist?

Is Not Therapy a replacement for therapy or psychiatry?

Who are your coaches and what qualifies them?

What geographic areas do you serve?

How much does it cost?

What ages do you work with?

Do you offer any support for parents separately?

Do you offer clinical support?

Do you work with young adults who are currently in therapy or seeing a psychiatrist?

Is Not Therapy a replacement for therapy or psychiatry?

Who are your coaches and what qualifies them?

What geographic areas do you serve?

How much does it cost?

What ages do you work with?

Do you offer any support for parents separately?

Do you offer clinical support?

Do you work with young adults who are currently in therapy or seeing a psychiatrist?

Is Not Therapy a replacement for therapy or psychiatry?

Who are your coaches and what qualifies them?

What geographic areas do you serve?

How much does it cost?

What ages do you work with?

Do you offer any support for parents separately?

Do you offer clinical support?

We are NOT

THERAPY

We are a group of coaches who understand first-hand what young people are going through. Let's build a life you are excited about living.

We are NOT

THERAPY

We are a group of coaches who understand first-hand what young people are going through. Let's build a life you are excited about living.

We are NOT

THERAPY

We are a group of coaches who understand first-hand what young people are going through. Let's build a life you are excited about living.

{

Meet Our Team

}

We are real people who get it

Hayley Caddes

Co-Founder & COO

Hayley got her MS in chemical engineering at Columbia. She was a data scientist, served as Director of NYC at The Knowledge Society, and then founded Chill Pill (a mental health tech startup where she raised $2M). She believes the best ideas come from people who've lived the problem firsthand.

Colin Macdonald

Co-Founder and CEO

Colin MacDonald is co-founder of Not Therapy Coaching and an EWU grad who went through multiple psych wards, rehab, wilderness therapy and therapeutic boarding school. His experience is a big part of what Not Therapy’s philosophies are rooted in. He loves Seattle sports, going to the gym, and exploring his home in Austin. See the superpower, not the diagnosis.

Kaimei Gescuk

Head of Brand and Marketing & Coach

Kaimei studied psychology at Duke and Northwestern, served as interim director of the Hawaii Autism Foundation, counseled families in Guatemala, completed NOLS in Wyoming, and worked in digital strategy at Stanford. She loves the outdoors, new conversations, and music during long car drives.

Evan Macdonald

Family Manager & Coach

Evan got his bachelor’s degree from Eastern Washington University, studying communications and journalism there. After college he participated in the Disney College program as a cast member in Disney World. His other work experience includes PetSmart, Enterprise Rent-a-car and Nomad Corporate Housing. He has a passion for film and supporting his favorite Seattle sports teams!

Thomas Henderson

Family Manager & Coach

Thomas got sober in 2020 after years of addiction and rebuilt his life from an RV in the California desert. Today, he is an ultramarathon runner, breathwork facilitator, entrepreneur, and mentor who uses his experiences to help others build resilience, purpose, and lasting change.

Catherine Howard

Coach

Catherine studied Public Policy at Duke and worked as a community organizer for migrant communities, middle school teacher, and is pursuing a master’s in social work. She currently lives in Austin where she is training to be a doula, teaching yoga, and making art.

Parker Schley

Coach

Parker graduated from the University of Arizona with a bachelor's in law and a minor in criminology. After struggling with alcohol and drug addiction through college and into his early 20s, he got sober. He now shares his recovery journey across platforms (110K+ followers) to destigmatize addiction.

Imari Tuakli

Coach

Imari Tuakli is a coach, speaker, & founder of the coaching platform, Protagonist. A former Jubilee Media director, his work has reached 500M+ viewers. He’s spoken at TEDx, Google, and Harvard, helping people live with more clarity, courage, and integrity. Most importantly, he's also very funny.

Bella Wesolowski

Coach

Bella earned her bachelor’s in psychology from GCU, where she played lacrosse. After overcoming addiction and getting sober at 25, she rebuilt her life with purpose. Now a wife, mama of two girls, and real estate professional, she leads with heart, resilience, and authenticity.

Kelsey Lejuez

Coach

Kelsey is a Boston University business graduate who left a successful corporate career in tech to build a wellness business aligned with her values. After overcoming addiction and mental health challenges, she is now sober, married, and passionate about helping young adults create meaningful, fulfilling lives.

{

OUR PROCESS

}

Let's keep it simple. This is how it works.

01

Reach Out

02

We Match You

03

Meet your coach

04

Choose your path

05

The adventure begins!

01

Reach Out

02

We Match You

03

Meet your coach

04

Choose your path

05

Adventure begins!

01

Reach Out

02

We Match You

03

Meet your coach

04

Choose your path

05

The adventure begins!

{

Testimonials

}

HEAR FROM REAL PEOPLE we work with

Theo

"Ever since working with Not Therapy, it helped me come back to the reality of being back in society after wilderness."

Cooper and Wynee (Mother)

"As a parent, you're often completely aware of the potential in your kid, but when they don't know it, it's devastating. There's a new level of awareness and acceptance I've never seen in Cooper before. This is the first time I've seen glimpses that he might end up being excited about his life."

Addie

"The biggest change has been with my social life, how comfortable I am with myself, and how that projects onto meeting other people."

Tagore

"Before Not Therapy, I had given up on improving my mental health through therapy and medication. After Not Therapy, I regained a lot of confidence. I can take charge. I can trust other people to help me."

"Therapy is talking about what you don't want. Coaching is talking about what do I want? How do I take ownership of my life? How do I claim my life? How do I get excited?"

{

Wynee, Mother of Cooper

}

{

Stats

}

REAL STATS THAT SHOW NOT THERAPY WORKS

0

0

of families saw reduced conflict at home

0

0

of families saw reduced conflict at home

0

0

of families saw reduced conflict at home

0

0

of clients left coaching employed, in school, or both

0

0

of clients left coaching employed, in school, or both

0

0

of clients left coaching employed, in school, or both

0

0

of young people who completed our program didn't need a higher level of care.

0

0

of young people who completed our program didn't need a higher level of care.

0

0

of young people who completed our program didn't need a higher level of care.

{

Compare

}

Why what we do is not therapy

If you have done the therapy, the programs, and the interventions and still haven’t built the life you want, you're in the right place. We pair young adults with coaches who've been exactly where they are, and works with them every single day to create a life they are excited for.

If you have done the therapy, the programs, and the interventions and still haven’t built the life you want, you're in the right place. We pair young adults with coaches who've been exactly where they are, and works with them every single day to create a life they are excited for.

Therapy v.s. Not Therapy

Traditional Therapy

Access

50 minutes, once a week

Daily communication, 7 days a week

Who you work with

Clinically trained, graduate degree

Lived experience, ICF-certified coach, young enough to know what works

The relationship

One-directional and boundaried

Part big sibling, part mentor. Two-way, real, gets closer over time

Your family's role

Informed but peripheral

A dedicated family manager, regular updates, and a clear role in the process

What actually changes

Understanding

Build your own life. Daily functioning, independence, forward movement

How it's structured

Open-ended, week to week

3 to 18 months, with defined chapters and clear milestones

Therapy v.s. Not Therapy

Traditional Therapy

Access

50 minutes, once a week

Daily communication, 7 days a week

Who you work with

Clinically trained, graduate degree

Lived experience, ICF-certified coach, young enough to know what works

The relationship

One-directional and boundaried

Part big sibling, part mentor. Two-way, real, gets closer over time

Your family's role

Informed but peripheral

A dedicated family manager, regular updates, and a clear role in the process

What actually changes

Understanding

Build your own life. Daily functioning, independence, forward movement

How it's structured

Open-ended, week to week

3 to 18 months, with defined chapters and clear milestones

It wasn’t like therapy. We just did life together, and the real stuff came up.

{

Theo B.

}

{

Testimonials

}

What NOt THERAPY Clients Are Saying

{

FAQ

}

Answers to stuff you might have questions on

Do you work with young adults who are currently in therapy or seeing a psychiatrist?

Is Not Therapy a replacement for therapy or psychiatry?

Who are your coaches and what qualifies them?

What geographic areas do you serve?

How much does it cost?

What ages do you work with?

Do you offer any support for parents separately?

Do you offer clinical support?

Do you work with young adults who are currently in therapy or seeing a psychiatrist?

Is Not Therapy a replacement for therapy or psychiatry?

Who are your coaches and what qualifies them?

What geographic areas do you serve?

How much does it cost?

What ages do you work with?

Do you offer any support for parents separately?

Do you offer clinical support?

Do you work with young adults who are currently in therapy or seeing a psychiatrist?

Is Not Therapy a replacement for therapy or psychiatry?

Who are your coaches and what qualifies them?

What geographic areas do you serve?

How much does it cost?

What ages do you work with?

Do you offer any support for parents separately?

Do you offer clinical support?

We are NOT

THERAPY

We are a group of coaches who understand first-hand what young people are going through. Let's build a life you are excited about living.

We are NOT

THERAPY

We are a group of coaches who understand first-hand what young people are going through. Let's build a life you are excited about living.

We are NOT

THERAPY

We are a group of coaches who understand first-hand what young people are going through. Let's build a life you are excited about living.

{

Meet Our Team

}

We are real people who get it

Hayley Caddes

Co-Founder & COO

Hayley got her MS in chemical engineering at Columbia. She was a data scientist, served as Director of NYC at The Knowledge Society, and then founded Chill Pill (a mental health tech startup where she raised $2M). She believes the best ideas come from people who've lived the problem firsthand.

Colin Macdonald

Co-Founder and CEO

Colin MacDonald is co-founder of Not Therapy Coaching and an EWU grad who went through multiple psych wards, rehab, wilderness therapy and therapeutic boarding school. His experience is a big part of what Not Therapy’s philosophies are rooted in. He loves Seattle sports, going to the gym, and exploring his home in Austin. See the superpower, not the diagnosis.

Kaimei Gescuk

Head of Brand and Marketing & Coach

Kaimei studied psychology at Duke and Northwestern, served as interim director of the Hawaii Autism Foundation, counseled families in Guatemala, completed NOLS in Wyoming, and worked in digital strategy at Stanford. She loves the outdoors, new conversations, and music during long car drives.

Evan Macdonald

Family Manager & Coach

Evan got his bachelor’s degree from Eastern Washington University, studying communications and journalism there. After college he participated in the Disney College program as a cast member in Disney World. His other work experience includes PetSmart, Enterprise Rent-a-car and Nomad Corporate Housing. He has a passion for film and supporting his favorite Seattle sports teams!

Thomas Henderson

Family Manager & Coach

Thomas got sober in 2020 after years of addiction and rebuilt his life from an RV in the California desert. Today, he is an ultramarathon runner, breathwork facilitator, entrepreneur, and mentor who uses his experiences to help others build resilience, purpose, and lasting change.

Catherine Howard

Coach

Catherine studied Public Policy at Duke and worked as a community organizer for migrant communities, middle school teacher, and is pursuing a master’s in social work. She currently lives in Austin where she is training to be a doula, teaching yoga, and making art.

Parker Schley

Coach

Parker graduated from the University of Arizona with a bachelor's in law and a minor in criminology. After struggling with alcohol and drug addiction through college and into his early 20s, he got sober. He now shares his recovery journey across platforms (110K+ followers) to destigmatize addiction.

Imari Tuakli

Coach

Imari Tuakli is a coach, speaker, & founder of the coaching platform, Protagonist. A former Jubilee Media director, his work has reached 500M+ viewers. He’s spoken at TEDx, Google, and Harvard, helping people live with more clarity, courage, and integrity. Most importantly, he's also very funny.

Bella Wesolowski

Coach

Bella earned her bachelor’s in psychology from GCU, where she played lacrosse. After overcoming addiction and getting sober at 25, she rebuilt her life with purpose. Now a wife, mama of two girls, and real estate professional, she leads with heart, resilience, and authenticity.

Kelsey Lejuez

Coach

Kelsey is a Boston University business graduate who left a successful corporate career in tech to build a wellness business aligned with her values. After overcoming addiction and mental health challenges, she is now sober, married, and passionate about helping young adults create meaningful, fulfilling lives.

{

OUR PROCESS

}

Let's keep it simple. This is how it works.

01

Reach Out

02

We Match You

03

Meet your coach

04

Choose your path

05

The adventure begins!

01

Reach Out

02

We Match You

03

Meet your coach

04

Choose your path

05

Adventure begins!

01

Reach Out

02

We Match You

03

Meet your coach

04

Choose your path

05

The adventure begins!

{

Testimonials

}

HEAR FROM REAL PEOPLE we work with

Theo

"Ever since working with Not Therapy, it helped me come back to the reality of being back in society after wilderness."

Cooper and Wynee (Mother)

"As a parent, you're often completely aware of the potential in your kid, but when they don't know it, it's devastating. There's a new level of awareness and acceptance I've never seen in Cooper before. This is the first time I've seen glimpses that he might end up being excited about his life."

Addie

"The biggest change has been with my social life, how comfortable I am with myself, and how that projects onto meeting other people."

Tagore

"Before Not Therapy, I had given up on improving my mental health through therapy and medication. After Not Therapy, I regained a lot of confidence. I can take charge. I can trust other people to help me."

"Therapy is talking about what you don't want. Coaching is talking about what do I want? How do I take ownership of my life? How do I claim my life? How do I get excited?"

{

Wynee, Mother of Cooper

}

{

Stats

}

REAL STATS THAT SHOW NOT THERAPY WORKS

0

0

of families saw reduced conflict at home

0

0

of families saw reduced conflict at home

0

0

of families saw reduced conflict at home

0

0

of clients left coaching employed, in school, or both

0

0

of clients left coaching employed, in school, or both

0

0

of clients left coaching employed, in school, or both

0

0

of young people who completed our program didn't need a higher level of care.

0

0

of young people who completed our program didn't need a higher level of care.

0

0

of young people who completed our program didn't need a higher level of care.

{

Compare

}

Why what we do is not therapy

If you have done the therapy, the programs, and the interventions and still haven’t built the life you want, you're in the right place. We pair young adults with coaches who've been exactly where they are, and works with them every single day to create a life they are excited for.

If you have done the therapy, the programs, and the interventions and still haven’t built the life you want, you're in the right place. We pair young adults with coaches who've been exactly where they are, and works with them every single day to create a life they are excited for.

Therapy v.s. Not Therapy

Traditional Therapy

Access

50 minutes, once a week

Daily communication, 7 days a week

Who you work with

Clinically trained, graduate degree

Lived experience, ICF-certified coach, young enough to know what works

The relationship

One-directional and boundaried

Part big sibling, part mentor. Two-way, real, gets closer over time

Your family's role

Informed but peripheral

A dedicated family manager, regular updates, and a clear role in the process

What actually changes

Understanding

Build your own life. Daily functioning, independence, forward movement

How it's structured

Open-ended, week to week

3 to 18 months, with defined chapters and clear milestones

Therapy v.s. Not Therapy

Traditional Therapy

Access

50 minutes, once a week

Daily communication, 7 days a week

Who you work with

Clinically trained, graduate degree

Lived experience, ICF-certified coach, young enough to know what works

The relationship

One-directional and boundaried

Part big sibling, part mentor. Two-way, real, gets closer over time

Your family's role

Informed but peripheral

A dedicated family manager, regular updates, and a clear role in the process

What actually changes

Understanding

Build your own life. Daily functioning, independence, forward movement

How it's structured

Open-ended, week to week

3 to 18 months, with defined chapters and clear milestones

It wasn’t like therapy. We just did life together, and the real stuff came up.

{

Theo B.

}

{

Testimonials

}

What NOt THERAPY Clients Are Saying

{

FAQ

}

Answers to stuff you might have questions on

Do you work with young adults who are currently in therapy or seeing a psychiatrist?

Is Not Therapy a replacement for therapy or psychiatry?

Who are your coaches and what qualifies them?

What geographic areas do you serve?

How much does it cost?

What ages do you work with?

Do you offer any support for parents separately?

Do you offer clinical support?

Do you work with young adults who are currently in therapy or seeing a psychiatrist?

Is Not Therapy a replacement for therapy or psychiatry?

Who are your coaches and what qualifies them?

What geographic areas do you serve?

How much does it cost?

What ages do you work with?

Do you offer any support for parents separately?

Do you offer clinical support?

Do you work with young adults who are currently in therapy or seeing a psychiatrist?

Is Not Therapy a replacement for therapy or psychiatry?

Who are your coaches and what qualifies them?

What geographic areas do you serve?

How much does it cost?

What ages do you work with?

Do you offer any support for parents separately?

Do you offer clinical support?

We are NOT

THERAPY

We are a group of coaches who understand first-hand what young people are going through. Let's build a life you are excited about living.